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Important Update on the UK CBD market by Foods and Novel act FSA

We have some important information that we wanted to share with you about the novel food regulation and the CBD industry.

CBD is regarded as a novel food, which means that CBD oil now has to pass through intense authorisation processes for medical or food supplements before it is allowed to be sold on the market.

The Food Standards Agency (FSA) has given all CBD companies until 31 March 2021 to have a validated Novel Foods Application. After this date, only CBD brands that have been accepted will be allowed to continue operating.


To build a credible novel foods dossier a CBD company must collate data to demonstrate to the FSA that their products are safe for human consumption and can be consistently made to a high quality. Once the FSA is satisfied that sufficient information is provided, it will be able to validate the dossier.

The positive news, however, is that ProVitals has been working with our partners to ensure an application has been submitted.

Unfortunately, this may have an impact on many CBD companies that could have to close due to these new regulations. 

This has been an extremely comprehensive project which includes product manufacturing data, toxicology reports, and stability assessments.

Recently, many of you may have noticed a difference in the taste and colour of our oral drops oil. This is due to our upgraded CO2 extraction procedure improved filtration system, and the use of pure organic CBD MCT oil, so the colour and taste of our oils are much purer and cleaner. This not only takes away the bitter taste of hemp, but it also provides you with all the wonderful benefits of the full spectrum cannabinoids, phytonutrients, and terpenes!